Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or...
The worlds of advertising and marketing have evolved. “Well… duh,… you might be thinking.” But, we don’t just mean from inky newspaper ads to cost per clicks, impression standards and online audience targeting. It has become so much more than that. Where success in marketing and advertising once meant staged...
Propertybase users - you asked and we have delivered! We’re pleased to announce the launch of our latest product upgrade, Lead Routing. This new feature is designed to eliminate the manual time and costs associated with managing incoming leads by providing an automated and highly configurable solution to current and...
In a recent post, we touched on how traditional real estate brokerages can reap the benefits of bringing on the right technology. As an industry built on and powered by relationships, it’s imperative that these tools connect brokerages, agents and customers to ensure a solid relationship is formed. At Propertybase,...
As an agent or broker, you know that real estate is a tricky business that’s heavily dependent on your network and relationships. The real estate tech wave has, in recent years, dramatically changed how those relationships develop and are nurtured. With 95% of buyers using the internet to look for homes,...
It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future. Some...
There was a time when advertising, sales, and marketing (no matter the industry) would blast their messaging to the masses - Mad Men style - with little regard to the audience. The content was the same, no matter what. Jump ahead to today and while this type of advertising across...
When it comes to introducing new real estate CRM software into the ecosystem of your brokerage, you might be thinking all about customization. After all, a customized solution will allow you to tailor it to the needs of your brokerage without much stress – right? But what about a system...
Some brokers may wonder exactly why they need a comprehensive real estate CRM for their brokerage. A CRM should help with overall client management, sales funnel management and improve productivity. The perks and potential sounds amazing, right? But as a broker, you still might be worried about the challenges it...
The Internet of Things (IoT) has done much to create connections that span across devices, individuals and countries. You’re either reading this on your desktop, laptop, tablet or smartphone. You could be doing so from countless locales and (hopefully) you’ll share with others via email, social media feeds like Facebook,...