As a new lead enters your real estate business, first impressions make all the difference. Whether it's a visit to your company website or an exchange of emails, this initial contact will set the tone for your new relationship. Your first impression is one of the best opportunities to convert...
One of the fastest growing areas of concern in real estate is data and information security. Brokerages and clients alike need to know their information is safe and protected - we touched on the topic of data in real estate earlier this year. For many real estate businesses, the liability...
Are you tired of spending extra money on third party email marketing applications? Looking for a mass emailing tool that will enable you to communicate to your entire audience and amplify your reach? If the answer is YES - you’re in luck! We are pleased to announce the latest feature...
We’ve estimated that only 50% (!) of a real estate agent's time is used to generate sales and new business. For many brokerages and teams, this valuable time is lost to preventable oversights—causing many to turn to technologies to better their processes. A CRM for real estate is the perfect...
If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure. Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website. If you’re like most real estate professionals, learning about API’s,...
Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings...
So you've decided to adopt a real estate CRM—that's great! But how do you get everyone else within your brokerage on board? No one understands the benefits of a new CRM better than Propertybase. We've helped hundreds of real estate businesses integrate our platform into their workspace. We recognize that...
Nothing wakes up the office quite like the busy season in real estate. When business picks up, it’s easy to get overwhelmed by the whirlwind of information coming in from every direction. New clients need help listing their properties or finding new ones, transactions need to be closed, you’ve still...
Picture this: a hot summer day, perfectly blue water lapping on the beach. You’re six, maybe eight, and you’re building the most amazing sandcastle. When, suddenly you realize one side is falling and needs to be rebuilt. What do you do? You simply knock it down and start over again....
Over the course of nearly a decade, the team at Propertybase has had the opportunity to work with thousands of real estate companies of all shapes and sizes from around the world. We’ve learned a lot along the way, which has inevitably gone into developing one of the most efficient...