Successful real estate companies are relying on digital tools and technology now more than ever. Using Technology to Foster Relationships Real estate has always been a business built on relationships. That aspect of the industry will never go away. Over 20 years ago, my husband and I were looking for...
If you were privy to attend the 2018 REALTORS® Conference & Expo in Boston you saw a different Propertybase represented. We’re excited to announce that we’ve created a new unified platform with Boston Logic, an award-winning provider of luxury IDX websites, and BackAgent, a comprehensive real estate intranet and transaction...
Success starts with the first click. For many of today's real estate professionals, that first click is determined by the quality of their website. Building a website might be easy to accomplish today, but building a successful website for the long-term can be a challenge. === Here are our top...
If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure. Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website. If you’re like most real estate professionals, learning about API’s,...
Google recently announced a new pricing structure for organizations using the Google Maps API platform to deliver customized maps for their users. And they’re also giving it a new name: the Google Maps Platform. There’s been some confusion in regards to what to expect if you’re a real estate brokerage or...
As an agent or broker, you know that real estate is a tricky business that’s heavily dependent on your network and relationships. The real estate tech wave has, in recent years, dramatically changed how those relationships develop and are nurtured. With 95% of buyers using the internet to look for homes,...
As a real estate marketer, you know that today, no one can realistically stand up to the competition without a website. But simply having a site to showcase your brokerage and your listings is just the beginning. You might be looking at your site, thinking “now what?” As modern and...
The real estate industry has spoken and Propertybase has listened! Following last year’s acquisition, Propertybase has joined forces with Boston Logic to bring website development, customization and search capabilities to current and future US-based Propertybase clients. With this seamless partnership, users are able to build a real estate specific website...
Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Carpenter Realtor’s...
Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help...
