With refinancing making up less than half of originations and a pivot towards the purchase mortgage market looming, BoldMortgage brings intelligent lead generation & software to the mortgage industry. Propertybase, the leading global real estate and mortgage software company, today revealed BoldMortgage. Pegged as an industry-first, BoldMortgage marries the lead...
Looking to get more leads for your real estate business from social media?You’re in the right place.We're about to teach you five practical strategies to get new followers and leads today. Your real estate business needs a constant supply of them, and social media is a perfect channel for this...
In today’s competitive real estate market, it’s important to have the right tools available and utilized in order to help you build your business, attract clients, and close a sale faster. Luckily, there are many tools already out there that you may not have heard of that can help you manage...
We are thrilled to announced today the acquisition of BoldLeads, industry-pioneers of buyer/seller lead generation. With this recent addition, Propertybase now offers the most complete lead-to-close platform on the market. === What is BoldLeads? BoldLeads has created an innovative and automated process for agents to cost-effectively acquire, nurture and convert...
Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings...
The worlds of advertising and marketing have evolved. “Well… duh,… you might be thinking.” But, we don’t just mean from inky newspaper ads to cost per clicks, impression standards and online audience targeting. It has become so much more than that. Where success in marketing and advertising once meant staged...
Propertybase users - you asked and we have delivered! We’re pleased to announce the launch of our latest product upgrade, Lead Routing. This new feature is designed to eliminate the manual time and costs associated with managing incoming leads by providing an automated and highly configurable solution to current and...
In a recent post, we touched on how traditional real estate brokerages can reap the benefits of bringing on the right technology. As an industry built on and powered by relationships, it’s imperative that these tools connect brokerages, agents and customers to ensure a solid relationship is formed. At Propertybase,...
There was a time when advertising, sales, and marketing (no matter the industry) would blast their messaging to the masses - Mad Men style - with little regard to the audience. The content was the same, no matter what. Jump ahead to today and while this type of advertising across...
Over the years, millennials have gotten a bit of a reputation for being entitled, whiny and pretentious. But when it comes to building meaningful relationships, they’re often right on the money. Approximately 1/4th of the population is made up of millennials and over time you’ll begin to engage more and...
