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Why Every Real Estate Website Needs to Optimize SEO Now

Successful real estate companies are relying on digital tools and technology now more than ever.

Using Technology to Foster Relationships

Real estate has always been a business built on relationships. That aspect of the industry will never go away.

Over 20 years ago, my husband and I were looking for our first home in Lexington, Massachusetts. We connected with an agent who really got us.

Full disclosure, we didn’t buy a home through him. But when we were ready to enter the market again, he was the first person we called. Rob kept in touch with us over the years and maintained a strong presence in our lives and in our community.

Great real estate professionals use every tool available to help clients buy and sell a property. Today’s real estate toolbox includes websites, smartphones, apps, customer relationship management (CRM) software—must-have components we can’t imagine the industry doing without.

When the coronavirus epidemic arrived in the United States this spring, many were quick to take hold of any and all digital tech tools to stay connected and collaborate.

Technology Enhances Your Expertise

Yes, we live in a digital world. But it’s the real estate professional who makes the business of real estate happen.

Since the start of the coronavirus pandemic, many of our Propertybase clients have pivoted to increased changes to their websites to keep their businesses moving forward and their clients engaged.

  • Jack Conway & Company launched a virtual agent services campaign highlighting their agents’ use of virtual open houses, 3D home tours, virtual staging tools, and digital signing software.
  • Barker Realty has been posting about their volunteering efforts in Santa Fe as well as sharing ways to work remotely on their Facebook page.
  • John Greene Realtor has reached out to clients with a steady supply of blog posts related to real estate in the age of COVID-19, such as their take on the local market impact and a guide to virtual buying.

Now is an important time to keep your foot on the gas pedal as you accelerate through the ever-changing real estate landscape. Why? Take a peek at these findings from the National Association of REALTORS® 2019 NAR Profile of Home Buyers and Sellers and look at the significance the internet plays in the home buying process.

  • 44 percent of buyers looked at online listings as the first step in the home-buying process.
  • 93 percent of buyers said online websites were the most useful source of information in their home search.
  • 87 percent of buyers who used the internet to search for homes found online photos very useful.

SEO: What You Can Do Today for Long-Term Success

One strategy we recommend is to boost your website’s SEO. In fact, there’s never a time when we won’t recommend this essential process. Now is the perfect time to educate yourself on SEO best practices, review your current content, and ensure you’re using the right keywords.

SEO, or search engine optimization, increases the quantity and quality of traffic to your website via organic search results. SEO attracts visitors to your website who are looking for what you have to offer. Will you see immediate results? We will be honest and say no, never. However, months down the road you will. So take action right now. Today.

Our video highlights three key SEO benefits plus a few quick ways you can improve SEO on your Propertybase website.


Propertybase Can Help Advance Your Real Estate Mission

Realtors are using digital tools and strategies to advance their missions as never before. Propertybase and our Digital Marketing team can partner with you to apply SEO practices that keep your website healthy and high-performing. Our Digital Marketing team can also help you get the most of email marketing and content development to keep your customers top of mind. Get in touch with our Digital Marketing team at to find out how we can help you.