It’s likely you’ve heard both the terms Cloud Computing and SaaS. But what do they mean and how are they relevant to the way you utilize your valuable real estate tools? To put it in simple terms, cloud computing is the delivery of computing services over the internet, or the...
If January’s headlines highlighting real estate trends prove to be true, 2018 is going to be the year of technology integrations in the industry. It’s imperative to the foundation of Propertybase that we continue to add value to our current and future clients with only the best features available on...
Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Carpenter Realtor’s...
Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help...
In an effort to continuously provide the best real estate CRM solution on the global market, Propertybase is pleased to release Matching 2.0 for current and new clients who are utilizing the Salesforce Lightning Interface version of the Propertybase CRM Solution. As the global leaders in real estate CRM technology...
Over the years, millennials have gotten a bit of a reputation for being entitled, whiny and pretentious. But when it comes to building meaningful relationships, they’re often right on the money. Approximately 1/4th of the population is made up of millennials and over time you’ll begin to engage more and...
You can hardly get through a dinner with your friends, family or fellow real estate professionals without someone picking up their mobile phone and scrolling away. As an agent or broker, you probably feel like you’re glued to your mobile device because you’re part of this crazy rat race that...
We’ve previously discussed how important it is to identify your target audience and properly market to them in order to grow your real estate business, but what about evaluating your analytics on a regular basis? What insights do real estate analytics tools offer? When do they become important to your...
Just when you’ve adjusted to all the important real estate marketing tactics of 2017 – the New Year throws you a curveball! But you can get ahead of your real estate competitors by implementing a marketing strategy in 2018 with the hottest tactics for the new year in mind. You’ll...
With the new year comes a new you, right? Is the same true for your business? You’re likely making a few of those important New Year’s resolutions for both your personal and business life with the hopes that you won’t be sitting on a list of broken dreams come February...