Winter can be brutal to real estate agents. Between all the shoveling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time...
If the overall theme for 2017 could be defined with one word, we can safely say that it was “change.” While the nature of real estate is ever-changing, the industry saw drastic shifts this past year in a number of ways. And we’re certain that 2018 will be no different....
As a real estate agent, it’s likely at one point or another you’ve sat at your desk addressing and stamping the zillions of holiday cards you plan to send to your past, current and prospective clients. While a holiday card is a nice gesture during the season of giving, real...
There’s no question that our world has been drastically changed by the digital evolution over the past twenty years. Your everyday tasks in 2017 may look a lot different from how you handled them in 1997. Think about it. For instance, if you were on the hunt for a desktop...
Do you spend several hours every day tending to repetitive duties like answering emails, taking phone calls and managing tasks? If so, you’re not alone. Time management is a challenge for any professional in today’s digital world where tasks can come at you from both online and offline sources....
Because real estate is largely considered a face-to-face business, it’s easy to stick with what has worked in the industry for decades. Real estate agents often believe they can avoid new technologies and only advertise through traditional methods like newspaper ads, flyers and mailers or yard signs, since they will...
In an effort to continuously provide the best real estate CRM in the market, Propertybase has recently launched an email drip campaign feature for all users of Propertybase's Salesforce for real estate Lightning Interface - and for good reason. According to Radicati’s 2016 Email Statistics Report, email will be used...
For any new investment related to your real estate business, the general rule of thumb is that you should be able to show quantifiable returns on your decision. Plus, in addition to merely understanding those returns, they should be easily measured, monitored and reported on. After all, anything that you’re...
Some people may think that “technology” and “simple” just don’t go hand in hand. Maybe you’re not tech savvy, or you hate working on the computer. Or perhaps you just find most of the technology products you’re forced to use in your real estate business to be cumbersome, outdated and...
If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that real...