Some people may think that “technology” and “simple” just don’t go hand in hand. Maybe you’re not tech savvy, or you hate working on the computer. Or perhaps you just find most of the technology products you’re forced to use in your real estate business to be cumbersome, outdated and confusing.
If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that real estate lead management would be one of the first things to come to mind when measuring the value of your CRM.
It can easily be argued that most real estate agents should be spending most of their work hours outside of the office. Whether they are showing houses, touring new neighborhoods, previewing luxury listings, networking or meeting with homeowners to list their properties – time at their desk often means valuable time away from selling.
Even if you’re already convinced that your real estate organization needs a quality CRM to increase efficiencies and ultimately convert more leads for your business, the task of implementing one can often seem overwhelming.
At Propertybase, we are continuously on the lookout for ways to provide the best CRM software for the Real Estate industry. We are excited to announce LiiD as the newest addition to our ever-growing portfolio of partners. One of the biggest challenges for many Real Estate brokers and/or agents is finding the time to log their client conversations. On average, salespeople log as little as 20% of all their calls into their Real Estate CRM. Across mobile devices this number is even lower! Having a record of client conversation(s) at your fingertips is vital to your brokerage’s or team’s performance; furthermore, showcasing their ability to understand the needs of their clients and maintaining those strong relationships.
For many real estate professionals, the idea of updating any of their company’s operating procedures breeds fear, panic, insomnia… you name it! It’s tough enough to get a large group of agents or brokers to commit their precious time to learning these systems, much less using them. So, why would you ever put yourself and your company through a system overhaul?
If you’ve been savvy enough in your real estate marketing strategy that you’re generating significant web traffic and warm leads through your digital efforts, congratulations! Our guess is you are now thinking, “okay, great, but now what?” An influx of leads, while desirable, always brings up the important question of how does one properly respond, manage and disperse those leads to successfully convert them into new business?
Being a successful real estate broker can sometimes feel like overseeing a dozen completely different businesses all at the same time. Your agents probably manage their own clients. And it’s likely they each have their own unique process and style when it comes to generating and closing business.
By simple nature of the business, successful Real Estate professionals have that personal touch, organization and the proper follow-up skills required to ensure a lead moves to closing, versus dying out during the engagement process. This “human factor” is what many potential clients look for in an agent, broker or business partner. Yet, in today’s high-speed, competitive, digital world, how do you, the-agent/broker/developer, begin to develop the necessary skills to make relationships “stick” in order to close more deals?
We’re excited to share that Propertybase has been acquired by Lone Wolf Technologies, the top real estate tech provider in North America. Together, we’re uniting the world’s best tech and building the ultimate platform for real estate agents and brokers. Here’s Vance Loiselle, CEO of Propertybase on the big news: “Joining
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