Immersive 3-D experiences may be moving from the movie theater to both commercial and residential real estate marketing. One of the much-anticipated tech and news trends of 2014 is three-dimensional, immersive marketing. === Floored Develops 3-D Real Estate Rendering Floored can scan interiors of existing residential and commercial properties, by...
Real Estate agents have been saying goodbye to the note card at open houses as they embrace an iPad-based lead-generating tool. Open Home Pro has become a very popular mobile apps for agents and brokers who like to get their feet wet at showings. It's maintained a four star-plus rating...
For Real Estate professionals who have tried to use YouTube videos as a marketing tool with little success, now may be the time to revisit the idea. Real Estate industry insiders are often including video with their content. It may be surprising to realize that streaming video on the Internet,...
An empty house is typically more difficult to sell than one that’s furnished, but not every seller has an extra $5,000 to burn on rental furniture. Virtual staging has gained more prominence in recent years for that very reason. But the cheaper alternative is no longer a nerdy pastime, a...
You've pulled out all the stops in marketing your luxury property: Published glossy four-color brochures, set up a website with virtual walk-throughs of the interior and presented open houses with entertainment, hors d'oeuvres and celebrity guests from Million Dollar Listing. But competing agents have used the same techniques for their...
As Real Estate professionals, we are always looking for new and better ways to communicate with clients — or potential clients — and watch for tech news. Many use Facebook, Twitter and LinkedIn. However, a new app has survived the social media market for two years and is now a...
Sometimes the winter months feel like they drag on forever, don't they? Even so, take heart! Spring has nearly arrived. Will your sellers be prepared to sell their homes fast? According to Bankrate.com, this spring might be even more exciting for Real Estate agents because the experts believe there to...
Virtually every industry is making changes to reach customers with social media as competition increases. Real Estate technology tools are critical for realtors and agents in any capacity; residential and commercial, not only to build relationships with prospective customers, but to maintain those relationships. === In a recent article, Realtor...
Clients of million dollar listings can often afford expensive upgrades. Overly specialized amenities can pose serious challenges for a Real Estate agent. Not everyone wants a regulation-size NBA basketball court. Few buyers require an in-home aesthetician room for facials and waxing. Slides, climbing walls and skating ramps instead of stairs...
Remember the days when a pager was the “must-have” technology for real estate agents? Clients could reach you at the drop of a hat with a simple buzz. That is, after you tracked down the nearest phone, checked the number and called your client back. A decade ago, when the...