Creative Real Estate Digital Marketing with Snapchat

As Real Estate professionals, we are always looking for new and better ways to communicate with clients — or potential clients — and watch for tech news. Many use Facebook, Twitter and LinkedIn. However, a new app has survived the social media market for two years and is now a viable option for businesses. Snapchat‘s main strength is the instant engagement of individuals.


Taco Bell is embracing Shapchat by sending pictures of new menu items to fans. The restaurant chain offers a special price to anyone entering a Taco Bell restaurant asking for the special item. New York frozen yogurt chain 16 Handles is using Snapchat by asking for pictures of customers eating its ice cream in return for a coupon, which it also delivers using the Snapchat service. The New Orleans Saints are using Snapchat to send fans behind-the-scenes photos.

With all of these businesses, fans are engaged because there is an urgency to view the picture or video before it disappears. There are numerous potential uses to Real Estate agents and brokers; imagine special listings that can go to “priority clients” for a limited time before your brokerage makes it viewable to everyone else. This will allow you to engage with more potential clients.

What is Snapchat?

Snapchat is an image-capturing application that recently received the award of “Fastest Rising Startup” and has been tagged as the biggest social media sites to follow in 2014.

How does it work?

Download Snapchat and send pictures or videos to contacts. However, these pictures do not stay; they disappear after a short time. If a person likes the picture of the property, they can save that picture. It’s similar to a client doing an Internet search and saving pictures. The difference is you are doing the search for them and they are just scanning pictures. It’s more convenient than e-mail since it will not eat up email memory and a client does not need to download pictures from an email. The client is also more engaged, knowing the pictures will disappear. This urgency appeals to the younger market that thrives on immediate gratification.

Do you already use Snapchat for your Real Estate business? Let us know in the comments section, below.