When it comes to working with anyone in a sales capacity, consumers tend to have hesitations. They immediately go on the defensive and worry about being taken advantage of, scammed, or left in a situation they can’t escape. Unfortunately, this can often be true when it comes to real estate...
With real estate technology getting so much air time, it can be overwhelming to decide what new tools to adopt and where to spend those precious marketing dollars. The first step, is to consider your performance over the past year to determine what has worked, and what hasn’t. Understanding your...
Building a real estate business as a broker is not free from its growing pains and frustrations. One of the most challenging aspects of real estate brokerage management is likely trying to find just the right solutions for these frustrations. For the real estate broker looking to build a more...
There’s a reason that we at Propertybase love the technology space and the real estate industry. Both provide us with ample challenges that keep us on our toes. While there are many exciting moments, there are also those that make us pause and look at the bigger picture. The latter...
Every year, real estate professionals gather for the annual LeadingRE conference to collaborate with thought leaders, share ideas, forge new business relationships, and celebrate the past year’s top performers at the prestigious Crystal Gala. There are eight categories in the Web Awards, they are: Best Visual Design Carpenter Realtor’s...
Bill Gates used the phrase in an essay more than 20 years ago and content marketers have echoed it ever since: Content Is King. As a real estate professional, you know your digital marketing strategy should include high-quality, customer-focused content. Here are some ways to create content that will help...
With the new year comes a new you, right? Is the same true for your business? You’re likely making a few of those important New Year’s resolutions for both your personal and business life with the hopes that you won’t be sitting on a list of broken dreams come February...
Winter can be brutal to real estate agents. Between all the shoveling, traveling and gift wrapping- selling a home just isn’t at the top of most people’s minds. With less inventory to go around, you will face more competition for available listing contracts. It also means that every agent has more time...
If the overall theme for 2017 could be defined with one word, we can safely say that it was “change.” While the nature of real estate is ever-changing, the industry saw drastic shifts this past year in a number of ways. And we’re certain that 2018 will be no different....
For many real estate professionals, the idea of updating any of their company’s operating procedures breeds fear, panic, insomnia… you name it! It’s tough enough to get a large group of agents or brokers to commit their precious time to learning these systems, much less using them. So, why would...