Real Estate Agents: Send Home Buyer Clients to Houzz for Design and Decorating Advice

February 25th, 2014 – in home design technology

The next time a home buyer client asks for ideas in decorating the home, point them in the direction of Houzz, where he or she can find thousands of inspirations and ideas to choose from. Real estate agents can create personal profiles on the site to show current or potential clients listings or an ideabook with some of the best design elements you have seen in the past.

Started in 2009 by Adi Tatarko and Alon Cohen as they worked to remodel their home, Houzz has grown to become the leading online platform for homeowners, home design and other professionals to connect for inspiration.

Fortune recently described the social platform thusly: “If Angie's List and Pinterest had an Architectural Digest-obsessed child, Houzz would be it.”

With a database of more than 2 million photos, there are interesting, inventive and creative ideas for every step of a project. Your clients can browse photos by room or search for the exact design element they are working on. For each photo, they can get more information about the project and see discussions and comments by others performing the work.

The beauty of Houzz is that it creates inspiration and connection for both homeowners and the professionals that help bring their vision to reality. Homeowners can create an ideabook full of their favorite pictures and projects, making it easier to communicate ideas.

With all the available mobile apps available to Realtors and agents, Houzz should not be left off the list.

Do your clients ask you for decorating advice? What are some of the interesting projects they wanted to undertake? Let us know in the comments below.

Author: Michael Moore