How Real Estate Brokerages Appeal to New Home Buyers and Sellers

February 5th, 2014 – in miscellaneous real estate marketing

When homeowners sell property, they have many Real Estate agencies to choose from. What are some of the reasons people choose one, and not another? If brokerages knew those reasons, they could improve their own businesses and be chosen most often. The Better Business Bureau and HGTV are two groups homeowners listen to when choosing a Realtor, and here are what they recommend to select an agent.

  1. Whether agents are willing to negotiate commission, especially based on circumstances that happen during the sale or purchase. Negotiating even 1 percent can make a difference in whether a brokerage is chosen. If for some reason the house is sold for a lot less than what was originally set, then that negotiation will make the agency look favorable in the seller's or buyer’s eyes.
  2. Whether that brokerage has sold homes in the area. If yes, how long were the homes on the market? Being able to prove an agency knows an area and is successful in that area is much more important than how many properties have been sold by that agency in the entire city.
  3. If listing a house, does the agency do something different than other agencies that has proven successful? Why should someone choose one agency over another? What is the proven advantage?
  4. How the pricing is determined and whether it really realistic. Does the agency price houses high to get business, or low to sell them? Or does the agency price houses at the market value?
  5. What the agency expects of the buyer — painting, being out of the house a lot in the evenings and weekends, etc.

These are just a few of the factors to consider when trying to make your brokerage appeal to clients. Do you have any other strategies? Let us know in the comments, below.

Author: Michael Moore