Choosing A Real Estate Brokerage

The ink has barely dried on your new real estate license and you’re ready to hit the ground running. Then suddenly you think – “what’s next?” You were so focused on studying hard to pass the test, but you didn’t plan much beyond that. It’s okay – we’re here to help.

What are the next steps in building your real estate empire?


Step 1 – Identify the ideal brokerage to work with.

Once you’re a “real” agent, it’s time to take that shiny license to a real estate brokerage in your community so you can start selling! What should you look for when choosing a real estate brokerage?

  • Reputation. Having a good image that follows you around with the brokerage name on your business card is crucial to your future success. Make sure you ask around in your community and find the team that will instantly boost your trust and reputation.
  • Results. You may think that individual agents create their own results, but so much of what the brokerage does influences the success of their agents. Who in your area is on top of the market? Make them your target.
  • Systems. This might seem like a silly question to ask yourself when vetting a brokerage to potentially work with, but it might be the most critical. What systems and technology, such as a real estate crm solution, do they have in place to ensure your success? With proper brokerage management tools in place, you will save you time and money, ultimately allowing you to win more deals.

Step 2 – Build relationships with your market.

When you take the leap to become a real estate agent, building a community for yourself should become your primary focus. Building up contacts in your city, identifying the audience that will most resonate with you, and nurturing those important relationships will become one of the most critical aspects of your business.

How will you manage these relationships? This is where your brokerage comes in. Pay close attention to their process around customer relationship management, marketing tools, and lead nurturing automation. If they look at you like you have three heads when you ask them about the systems they have in place for these things, it’s time to keep looking.

Step 3 – Focus on metrics, automation and ultimately… results.

Your failures and successes can be used to collect valuable information about your audience. Yes, even the failures. Failed attempts to build a community or work with a particular audience can tell you so much about your own activity and focus.

Your new real estate brokerage should have solid automation practices in place, such as email drip campaigns, lead distribution, etc. These will allow you to follow-up with leads in less time and go from “prospect” to “happy buyer/seller”. In addition, you’ll want to understand the measurement of YOUR metrics, and the systems in place that allow you to monitor those metrics. Analytics tell us everything we need to know about the health of our relationships and overall business. Learn to love your reports, dashboards and what they tell you about your activities. Be sure you work with a broker that sees the value in these numbers, too.

Becoming a new real estate agent is an exciting (and stressful) time. But being knowledgeable about of the type of support you need and the actions that will move the needle of your business will ensure a seamless transition into your new career.


If you’re interested in learning more about Propertybase real estate CRM and marketing solutions or have questions on how to streamline your business strategies, please contact us! Click on Request Demo at the top of the page or contact us via email at