3 Reasons to Integrate Live Chat with Your Website


Your website is the gateway to your business. Potential customers are coming from all over to check new listings in the area when considering their next move. But sometimes they need a little more. Simply reading about an area, while definitely valuable, is not always enough. That’s where a real estate live chat solution comes in.

Having a real estate live chat solution integrated an available 24-7 on your website to answer your client’s questions, like the one available through the Boston Logic and ReadyChat integration, can help take your brokerage above and beyond the average services your competitors are offering online. It’s the supplementary connection your buyers and sellers are looking for, to help them make informed decisions, while they’re active on your website. In fact, according to an article published by Salesforce, 57% of consumers prefer assistance via live chat when browsing online.

Think about it from a lead’s perspective. They’re on your website, investigating an area where they want to build a future. They’re checking out the lifestyle, and seeing what their day to day might be like. But there are still some unanswered questions. For instance, they might want more details about a listing or area, competitive pricing information, etc. This is where you can make a lasting impression with integrated live chat support.

Consumers Love Live Chat

Having  a dedicated human component, seamlessly integrated into your website and available with just a click can help you not only keep your prospective clients engaged, but also interested. As referenced in a post by Business 2 Community,  63% of consumers are more likely to return to a site that offers live-chat, as opposed to one that doesn’t.

Robots, well they are a turnoff. And when it comes to email support, today the responses just aren’t immediate enough. People want to talk to other people. People who know how to answer the questions your leads have, when they have them. It makes your leads feel like they are valued. Because they are! They’re bringing the dollars that help you meet your business goals, and you’re bringing them closer to their ideal home. Ultimately, so that you can both share in mutual success.

Capturing Lead Information is Easier than Ever with Real Estate Live Chat

Informing your clients is one of the most important steps towards closing a deal. But it is equally important that as you are doing so, you are also capturing their information. A real estate live chat solution like ReadyChat’s ensures that you capture every lead that reaches out on your website. And, their information, along with their live chat conversations feeds directly back into your CRM in real-time. So, any pain points, questions, or concerns they discuss are available from for you or your agents to quickly and easily look back on anytime.

You Convert More Warm Leads into Customers

A real estate live chat solution on your website means that you can engage more of your site visitors and convert them into warm leads while they are actively browsing your listings. This way, you can continue to follow up and stay top of mind, after the initial contact with a chat support specialist.

With a powerful CRM also on your hands, such as that offered in the Boston Logic platform, you’re also able to track the property types your leads are engaging with, and use the notes from your conversations to follow up with updates and valuable market reports, automatically. The combination of these systems with live chat support gives you exactly what you need to capture the leads that are likely to convert  and set up more informed nurturing campaigns that will turn them into lifelong customers.

Live chat is making a name for itself in the industry, helping brokerages generate and convert more leads into deals. Check out the ReadyChat site to see how their real estate live chat solution, integrated with the Boston Logic platform, can help you increase leads for your business by 40%

A few Boston Logic customers are already benefitting from the ReadyChat integration, including: Jack Conway RealtorsTerrie O’Connor Realtors and USAJ Realty