Leveraging Technology to Close More Real Estate Deals

December 6th, 2017 – in propertybase crm feature drip campaign

Because real estate is largely considered a face-to-face business, it’s easy to stick with what has worked in the industry for decades. Real estate agents often believe they can avoid new technologies and only advertise through traditional methods like newspaper ads, flyers and mailers or yard signs, since they will ultimately be working with their clients in person. The truth is, technology has changed the way real estate moves and shakes, opening up a wide array of opportunities for almost everyone in the field.

Regardless of how you connect with your next client, it’s important to remember that their world is most likely dominated by technology. Sure, some embrace it more than others, but even if your most recent buyer drove by your property and saw the “for sale” sign, they likely also went online to check out the pictures and price before picking up the phone to call you.


Setting Up Your Real Estate Email Drip Campaigns

November 29th, 2017 – in propertybase crm feature drip campaign

In an effort to continuously provide the best real estate CRM in the market, Propertybase has recently launched an email drip campaign feature for all users of Propertybase Lightning - and for good reason.

According to Radicati’s 2016 Email Statistics Report, email will be used by 3 billion people by 2020 - that’s almost half of the world’s population! While instant messaging/chat and social networks continue to gain market share, email maintains its position as the leading form of business communication. This stat alone should make you stop and think about your email strategy and if it doesn’t, here’s one for you: 205 billion emails are sent every day, how do yours stand up to the competition?


What is the Return on Investment for a Real Estate CRM?

November 17th, 2017 – in propertybase crm technology roi

For any new investment related to your real estate business, the general rule of thumb is that you should be able to show quantifiable returns on your decision. Plus, in addition to merely understanding those returns, they should be easily measured, monitored and reported on.

After all, anything that you’re spending your precious IT or marketing budget dollars on should be something that will ultimately drive new opportunities to your real estate business. So, measuring the ROI of your new real estate CRM is crucial!


Why Your Team Needs a Robust Yet Simple CRM Tool

November 10th, 2017 – in propertybase crm technology

Some people may think that “technology” and “simple” just don’t go hand in hand. Maybe you’re not tech savvy, or you hate working on the computer. Or perhaps you just find most of the technology products you’re forced to use in your real estate business to be cumbersome, outdated and confusing.

When it comes to using technology that is supposed to make your life easier and your work more efficient, simplicity is key for adoption. Because complicated products go unused, and underutilized tools don’t help anyone run a more efficient and successful real estate business.


CRM Requirements: Why Lead Management Isn't Enough

November 2nd, 2017 – in propertybase crm lead management

If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that lead management would be one of the first things to come to mind when measuring the value of your CRM.