Because real estate is largely considered a face-to-face business, it’s easy to stick with what has worked in the industry for decades. Real estate agents often believe they can avoid new technologies and only advertise through traditional methods like newspaper ads, flyers and mailers or yard signs, since they will ultimately be working with their clients in person. The truth is, technology has changed the way real estate moves and shakes, opening up a wide array of opportunities for almost everyone in the field.
Regardless of how you connect with your next client, it’s important to remember that their world is most likely dominated by technology. Sure, some embrace it more than others, but even if your most recent buyer drove by your property and saw the “for sale” sign, they likely also went online to check out the pictures and price before picking up the phone to call you.