Let’s face it, the current state of real estate technology is messy. With so many players in the game and growing amounts of capital flowing into new tools, it can be easy to get overwhelmed.
For many, the darker days of January and February mean slowing down. For the movers and shakers of real estate, it’s the ideal time to review what worked (and what didn’t) over the last year – this includes evaluating whether their current technology stack meets the new demands of their real estate brokerage, agents and clients!
What do we mean by tech stack? In real estate, it’s the grouping of technologies, systems or software used by a brokerage or agents to conduct business. When they work nicely together, they form an ecosystem that drives growth.
It’s important to know which technologies are foundational and which should be put in place first so that ancillary tools can connect. We’ve created this infographic to help you understand the growing real estate technology landscape and guide you as you make big-time decisions that form the foundation of your business.
3 Tips For Choosing Your Tech Stack:
- Time Equals Money, Which Equals More Deals: Take a hard look at your brokerage or agents to review your current processes. If everyone is jumping between spreadsheets and multiple systems, you’re losing out on deals (and therefore money). So, get ready to ask yourself if you’re ready to commit to one real estate crm or platform that handles everything your business needs to succeed.
- Think of Your Clients: Whether you’re an industry veteran or just entering the industry, let’s make one thing clear – real estate is all about those client relationships. Technology doesn’t replace the “human factor,” but can actually enhance it! Ensure your lead generation, website and every other touch-point provides the best experiences for leads and clients alike.
- Adoption Game Plan: Bringing on any new technology is an investment everyone needs to stand behind. Make sure your tech stack has the necessary integrations to appease the needs of power-agents or office admins. Then, ensure the partner(s) you’re reviewing have the proper customer support necessary to help you onboard and implement!
Editor’s note: This post was originally published on January 16, 2019 and has been revamped and updated for accuracy and comprehensiveness.