Times are scary right now. In mid May, the Centers for Disease Control and Prevention (CDC) reported more than 87,000 total coronavirus deaths in the U.S., with total cases exceeding 1.4 million. Every state is acting to prevent the spread of the disease. As recommended by the CDC, frequent disinfecting and hand washing, cloth face masks, and social distancing have become part of everyday life in many parts of the country.
While our hearts ache for those who have died, we know that realtors are stepping up to the plate in a whole new ballgame. Depending on the impact of COVID-19 in your location, you and your real estate team members may be meeting the needs of your clients while working from home. The new rules of play include practices that keep your customers safe while meeting their real estate needs. Many of our Propertybase clients are holding open houses via Zoom video conferencing. Virtual tours and socially distant closings are part of the buying process.
There’s no question that the coronavirus has profoundly changed the real estate industry. And in a business where relationships form the basis of every transaction, now is not the time to hit the pause button. Caring for your customers is more important than ever. Here’s what you need to do right now to support your clients.
Check the Performance of Your Website
Homebuyers are spending more time browsing for properties online. How do you know what’s working and what isn’t on your website? To keep both your website and your business strong, you should devote some of your attention to analytics. This, we promise you, is not scary.
You can use two ways to access analytics data for your Propertybase website. One is by logging into the back end of your site. The second is to use Google Analytics. Google Analytics is a free tool to get information about your website’s traffic and overall health. GA can help you assess who is visiting your site, when they’re visiting, and which pages they’re most interested in.
The Propertybase Digital Marketing team can configure a Google Analytics account for your brokerage and provide a one-hour training session on how to use it. We cover all the basic reports and help you understand the metrics along with actions you can take to improve site performance. Watch our video to learn more.
Stay Engaged with Your Clients
We reach out to loved ones more in times of crisis and uncertainty. We’re checking on neighbors and FaceTiming with long-distance friends and family. By the end of April 2020, Zoom usage hit 300 million daily meeting participants, up from 10 million in December.
If you’re not in regular contact with your customers, now is the time to start. Think about what your clients need to know. Reach out by email, video chat, or phone. With the Propertybase CRM, you can set up automated processes to assign tasks to yourself or your team. Use our Marketing Center to set up drip campaigns and email outreach that keep you in touch and engaged with your clients.
Reach Out to Your Community
Homebuyers invest in a community when they buy real estate. One of the hallmarks of a successful real estate company is community outreach and participation. Your real estate company mission probably already includes community involvement. There’s no better time to increase community service and amplify messaging that lets your customers know.
Propertybase Can Help Advance Your Real Estate Mission
More than ever before, successful realtors are using digital tools and strategies to grow their businesses. Propertybase has the tools and services to help you stay connected with your leads and contacts and drive repeat and referral business through targeted content and outreach. Propertybase clients can harness the power of our Digital Marketing team to help you keep your website healthy and high-performing. Get in touch with our Digital Marketing team at dm@propertybase.com to find out how we can help you.
