The coronavirus pandemic has changed our lives, but despite social distancing, public use of face masks, and new routines for doing business,, one thing continues to remain the same: buying and selling real estate. There will always be a time when people buy and sell homes and property. The market may fluctuate, but that’s nothing new to brokers and agents. Real estate professionals are nothing if not creative at finding ways to meet their customers’ needs. Amid the tragic impacts of the disease, we continue to be impressed with how many of our clients have adapted their business practices in the age of COVID-19.
Until a vaccine emerges to quell the disease, the coronavirus will continue to affect our daily lives. Until and beyond the day that happens, these are three truths that will remain constant in the world of real estate.
1. Customer Outreach Remains Essential
The overall theme of these success stories is outreach. Has there ever been a time in your brokerage where customer outreach hasn’t been a top priority? Nope. Nada. Not ever. Real estate is built on relationships. You and your team may be working from home. Open houses may be paused in your area. Successful brokers and agents (we’re looking at you!) are developing strategies to strengthen customer relationships—and make their companies stronger and more successful. Now is the time to up your customer outreach game and keep it going. Propertybase gives you the power to stay connected with your clients and keep them engaged. There’s never been a better time to use them. Does your brokerage have a plan to show properties safely for all parties? Let your customers know in an email marketing campaign. Are your sellers wondering how to sell virtually? Make sure your brokerage has a digital game plan and an online marketing strategy—and tell your customers about it via a dedicated webpage or email campaign.
2. The Right Technology Is More Important Than Ever A recent Realtor.com® survey
concluded that virtual tours, listing descriptions, and neighborhood information are crucial for buying homes during COVID-19. While a majority of respondents wanted to see a home in person before making a purchase, 24 percent said they would be willing to buy a home without seeing it in person. When asked what technology features would be most helpful when buying a new home, here’s what today’s buyers said, in order of preference:
- A virtual tour (61 percent)
- Accurate and detailed listing information (58 percent)
- Accurate and detailed neighborhood information (53 percent)
- High-quality photos (51 percent)
- An agent-led walkthrough via video chat (39 percent)
Many of us at Propertybase are working from home right now, too, but we just did a victory dance.
Because a Propertybase website gives you a Website Builder
that lets you optimize property listings to give your customers exactly what they’re looking for. As Realtor.com® Chief Marketing Officer Nate Johnson said,
“Uncertainty around COVID-19 and limitations around social interactions and group gatherings like open houses have made buying and selling homes more difficult than ever. As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
3. Optimized Listings Target What Your Customers Want
Property listings are the backbone of every real estate brokerage’s website. Now is an ideal time to tailor your property listing pages to display the properties your buyers want. Digital home shopping has been around for years—and for sure it’s not going away. Looking for a home on Zillow or Redfin, however, can be like looking for a needle in a haystack. To deliver the search results your customers want, you need to optimize listings. Our video shows you how.
Some key takeaways:
Google and NAR teamed up on a joint study that showed that 69% of home shoppers who take action on a real estate site start their search with a local term
. Meaning “Steamboat Springs homes for sale” or “Cape Cod homes for sale.” Propertybase lets you set up search pages that deliver geo-specific search results. Don’t limit your search pages to geo-locations only. Focus on buyer-specific terms or amenities that are popular in your market
. In metro Atlanta, for example, school districts are a major factor when people search for homes. That’s why Harry Norman, REALTORS® created search pages that homes for sale in Atlanta-area school districts
. Make sure every listing includes a prominently displayed call to action, such as requesting a showing
. Set up a search page that displays homes with virtual tours
, as did the team at Mott & Chace Sotheby’s International Realty in Rhode Island.
Advance Your Real Estate Mission With Propertybase
Successful realtors are using digital tools and strategies to advance their missions as never before. Propertybase and our Digital Marketing team can partner with you to apply SEO practices that keep your website healthy and high-performing. Need help optimizing your listings? Get in touch with our Digital Marketing team at firstname.lastname@example.org
to find out how we can help you.