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How to Leverage Real Estate Technology Tools to Close More Deals

December 6th, 2017 – in propertybase crm technology real estate

Because real estate is largely considered a face-to-face business, it’s easy to stick with what has worked in the industry for decades. Real estate agents often believe they can avoid new technologies and only advertise through traditional methods like newspaper ads, flyers and mailers or yard signs, since they will ultimately be working with their clients in person. The truth is, technology has changed the way real estate moves and shakes, opening up a wide array of opportunities for almost everyone in the field.

Regardless of how you connect with your next client, it’s important to remember that their world is most likely dominated by technology. Sure, some embrace it more than others, but even if your most recent buyer drove by your property and saw the “for sale” sign, they likely also went online to check out the pictures and price before picking up the phone to call you.


What is the Return on Investment for a Real Estate CRM?

November 17th, 2017 – in propertybase crm technology roi

For any new investment related to your real estate business, the general rule of thumb is that you should be able to show quantifiable returns on your decision. Plus, in addition to merely understanding those returns, they should be easily measured, monitored and reported on.

After all, anything that you’re spending your precious IT or marketing budget dollars on should be something that will ultimately drive new opportunities to your real estate business. So, measuring the ROI of your new real estate CRM is crucial!


Why Your Team Needs a Robust Yet Simple CRM Tool

November 10th, 2017 – in propertybase crm technology

Some people may think that “technology” and “simple” just don’t go hand in hand. Maybe you’re not tech savvy, or you hate working on the computer. Or perhaps you just find most of the technology products you’re forced to use in your real estate business to be cumbersome, outdated and confusing.

When it comes to using real estate technology that is supposed to make your life easier and your work more efficient, simplicity is key for adoption. Because complicated products go unused, and underutilized tools don’t help anyone run a more efficient and successful real estate business.


Real Estate Workflow Automation Benefits

October 27th, 2017 – in propertybase crm technology automation

It can easily be argued that most real estate agents should be spending most of their work hours outside of the office. Whether they are showing houses, touring new neighborhoods, previewing luxury listings, networking or meeting with homeowners to list their properties – time at their desk often means valuable time away from selling.

But it’s impossible to escape the desk or at the very least, the cell phone - right? With endless e-mails, phone calls and text inquiries coming in throughout the day it’s often hard to break away from the phone or office to focus on what’s really important – getting out there and selling properties!


How to Invest in the Right Real Estate Team CRM

October 23rd, 2017 – in propertybase crm technology

Even if you’re already convinced that your real estate organization needs a quality CRM to increase efficiencies and ultimately convert more leads for your business, the task of implementing one can often seem overwhelming.

Most real estate brokerages tend to worry about the same things when introducing a new CRM to their team. Once everyone has their credentials and is ready to get started, will it be to overwhelming to learn? And will it end up being a waste of money because no one will use it? Once you sign on the dotted line for a new real estate team CRM, will your account executive disappear and leave you helpless?