How Today's Real Estate Leaders Embrace Technology

April 18th, 2019 – in propertybase crm technology real estate

Tired of hearing the news about how technology can help take your real estate brokerage or team to the next level? Look, for all of the recent disruptors on the scene, for the multitude of acquisitions and even the rebranding of some of real estate’s strongest logos, one thing is clear: technology is being embraced to fuel change and ignite growth across the industry.

So rather listen to US talk about real estate tech, why don’t you hear from your peers.

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Propertybase - Ideal Choice for Anyone Looking to Move Off Contactually

We’re still in the first quarter of 2019 and already real estate’s race to the peak of the “technology mountain” has us thinking back to the history books and the Cold War Space Race. What a time to be alive! What a time to be in real estate! Kinda...

Unless you live under a rock you have undoubtedly heard this week’s news: Compass acquired real estate CRM provider Contactually (for what is now a reportedly $50M). Fun Fact #1: Contactually had quietly been powering the Compass CRM for about a year prior to this bombshell. This has assuredly become a disruptive time for any Contactually client.

While we at Propertybase commend Zvi and his team at Contactually for their success (which drove us to improve our real estate CRM Every.Single.Day), the news created a whirlwind of reactions, questions and concerns which we’re happy to share.

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The Ultimate Real Estate Technology Landscape Infographic

January 16th, 2019 – in propertybase real estate technology landscape

Let’s face it, the current state of real estate technology is messy. With so many players in the game and growing amounts of capital flowing into new tools, it can be easy to get overwhelmed.

For many, the darker days of January and February mean slowing down. For the movers and shakers of real estate, it’s the ideal time to review what worked (and what didn’t) in 2018 - this includes evaluating whether their current technology stack meets the new demands of their brokerage, agents and clients!

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5 Favorite App Integrations For Real Estate

June 14th, 2018 – in propertybase crm technology integration

In a recent post, we touched on how traditional real estate brokerages can reap the benefits of bringing on the right technology. As an industry built on and powered by relationships, it’s imperative that these tools connect brokerages, agents and customers to ensure a solid relationship is formed. At Propertybase, connecting your business with scalable technology via our real estate crm & marketing platform, is what we’re all about. We’re constantly looking to build a product that either has the necessary features or integrations to get the job done and grow your business. Here are five of our favorite tools and applications, ideal for any real estate professional.

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Technology for Real Estate: CRM Automation & More

May 31st, 2018 – in propertybase crm technology real estate

It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future.

Some companies even believe they can make the agent or broker obsolete. So, is it time for real estate agents to innovate or hunker down and do what they do best?

There are a handful of reasons why the real estate industry has to carefully innovate without losing its human touch, after all this industry is founded on relationships. However, allow us to urge you to rethink the way you work with your clients and how you can take control of your business growth.

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