The spring real estate season is here. While you’re in the thick of managing listings, attracting new clients, nurturing your current ones and just pounding the pavement 7 days a week, have you considered whether your pool of data is up-to-date? After all, you’ve invested money and energy into your real estate CRM, why let that go down the drain? Data integrity equals relationship integrity (and isn’t that what the industry is all about?). Here are three reasons why you should consider an immediate spring cleaning of your CRM.