Technology for Real Estate: CRM Automation & More

May 31st, 2018 – in propertybase crm technology real estate

It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future.

Some companies even believe they can make the agent or broker obsolete. So, is it time for real estate agents to innovate or hunker down and do what they do best?

There are a handful of reasons why the real estate industry has to carefully innovate without losing its human touch, after all this industry is founded on relationships. However, allow us to urge you to rethink the way you work with your clients and how you can take control of your business growth.

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3 Reasons Why Brokerages Might Be Apprehensive to Bring on a Real Estate CRM

Some brokers may wonder exactly why they need a comprehensive real estate CRM for their brokerage. A CRM should help with overall client management, sales funnel management and improve productivity. The perks and potential sounds amazing, right? But as a broker, you still might be worried about the challenges it will bring.

You have goals to improve business and client relationships; while, also hiring and retaining the best talent. The right solution can provide the competitive edge a brokerage needs to stay connected to customers, streamline processes, improve employee success and increase profitability.

Here are our top 3 reasons why brokers are hesitant to bring on such a tool and answers to quelch those concerns.

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Choosing A Real Estate Brokerage

April 20th, 2018 – in propertybase crm real estate brokerage agent

The ink has barely dried on your new real estate license and you’re ready to hit the ground running. Then suddenly you think - “what’s next?” You were so focused on studying hard to pass the test, but you didn’t plan much beyond that. It’s okay - we’re here to help.

What are the next steps in building your real estate empire?

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5 Ways Real Estate Leadership Avoid Conflict

April 12th, 2018 – in propertybase crm real estate leadership conflict

Let’s just clear the air and say that conflict is going to happen. Period. There are a lot of people with a variety of viewpoints working on a real estate team. Throw in a handful of clients and you have a huge mix of motivations, personalities, and responsibilities being tossed together.

As a leader, your responsibility is to keep that ever-simmering pot of stress and tension from boiling over. You can do so by changing the workspace vibes/culture. Encourage positive energy and friendships in the office to create a happy, safe and productive work environment. These five tips will not only curb the conflict, but will keep operations running as smooth as butter at room temperature.

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Customer Support: Customer Service & Support for the Real Estate CRM

March 20th, 2018 – in propertybase crm real estate customer support

When most real estate brokers and business owners think about analyzing the important metrics such as: total closings, new listings, the number of days properties remain on the market, and the performance of individual agents – it comes down to their agents and systems actually tracking this valuable data.

But more importantly, the only way the systems pulling together these metrics will influence educated choices is if they are set-up properly for scalability. That’s where reliable customer service comes in.

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