4 Tips For Adopting a CRM For Real Estate

August 13th, 2018 – in propertybase crm adoption real estate

So you've decided to adopt a real estate CRM—that's great! But how do you get everyone else within your brokerage on board?

No one understands the benefits of a new CRM better than Propertybase. We've helped hundreds of real estate businesses integrate our platform into their workspace. We recognize that making the transition process as easy as possible is critical for long-term success.

That's why we've devised a list of the best practices and tactics to help bring your team up to speed. With a little bit of insight and effort, your team will be begging for their own real estate CRM.

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Technology for Real Estate: CRM Automation & More

May 31st, 2018 – in propertybase crm technology real estate

It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future.

Some companies even believe they can make the agent or broker obsolete. So, is it time for real estate agents to innovate or hunker down and do what they do best?

There are a handful of reasons why the real estate industry has to carefully innovate without losing its human touch, after all this industry is founded on relationships. However, allow us to urge you to rethink the way you work with your clients and how you can take control of your business growth.

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3 Reasons Why Brokerages Might Be Apprehensive to Bring on a Real Estate CRM

Some brokers may wonder exactly why they need a comprehensive real estate CRM for their brokerage. A CRM should help with overall client management, sales funnel management and improve productivity. The perks and potential sounds amazing, right? But as a broker, you still might be worried about the challenges it will bring.

You have goals to improve business and client relationships; while, also hiring and retaining the best talent. The right solution can provide the competitive edge a brokerage needs to stay connected to customers, streamline processes, improve employee success and increase profitability.

Here are our top 3 reasons why brokers are hesitant to bring on such a tool and answers to quelch those concerns.

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Choosing A Real Estate Brokerage

April 20th, 2018 – in propertybase crm real estate brokerage agent

The ink has barely dried on your new real estate license and you’re ready to hit the ground running. Then suddenly you think - “what’s next?” You were so focused on studying hard to pass the test, but you didn’t plan much beyond that. It’s okay - we’re here to help.

What are the next steps in building your real estate empire?

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5 Ways Real Estate Leadership Avoid Conflict

April 12th, 2018 – in propertybase crm real estate leadership conflict

Let’s just clear the air and say that conflict is going to happen. Period. There are a lot of people with a variety of viewpoints working on a real estate team. Throw in a handful of clients and you have a huge mix of motivations, personalities, and responsibilities being tossed together.

As a leader, your responsibility is to keep that ever-simmering pot of stress and tension from boiling over. You can do so by changing the workspace vibes/culture. Encourage positive energy and friendships in the office to create a happy, safe and productive work environment. These five tips will not only curb the conflict, but will keep operations running as smooth as butter at room temperature.

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