Some brokers may wonder exactly why they need a comprehensive real estate CRM for their brokerage. A CRM should help with overall client management, sales funnel management and improve productivity. The perks and potential sounds amazing, right? But as a broker, you still might be worried about the challenges it will bring.
You have goals to improve business and client relationships; while, also hiring and retaining the best talent. The right solution can provide the competitive edge a brokerage needs to stay connected to customers, streamline processes, improve employee success and increase profitability.
Here are our top 3 reasons why brokers are hesitant to bring on such a tool and answers to quelch those concerns.