5 Habits For Real Estate Success in 2019

December 7th, 2018 – in propertybase real estate optimization

Success is often built on all the little things we do. Healthy habits take time to develop - it's important to make sure you're working on the right ones. That’s why we want to remind you to think about optimizing your processes for 2019 to achieve real estate success!

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Propertybase, Boston Logic & BackAgent Join Forces to Become the Leading Global Provider of Real Estate Technology

If you were privy to attend the 2018 REALTORS® Conference & Expo in Boston you saw a different Propertybase represented. We’re excited to announce that we’ve created a new unified platform with Boston Logic, an award-winning provider of luxury IDX websites, and BackAgent, a comprehensive real estate intranet and transaction management system. The new Propertybase real estate platform has a singular goal for clients old and new: to simplify the entire process of acquiring, nurturing and closing real estate transactions. Read more about how we plan to shake up the real estate industry on Inman.

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5 Tips For the Perfect Real Estate Website

October 19th, 2018 – in propertybase real estate crm website

Success starts with the first click. For many of today's real estate professionals, that first click is determined by the quality of their website. Building a website might be easy to accomplish today, but building a successful website for the long-term can be a challenge.

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Visualize Success With Real Time Reporting

October 11th, 2018 – in propertybase crm reporting

Where do you see your real estate business in one, two or even five years from now year? A better question might be, how well did your business perform last year?

It's no secret that real estate businesses need to analyze past performance to help plan future decisions. Real estate businesses handle many different kinds of data and information. From client details to transaction archives, having a bird’s eye view of all your business information is necessary to creating effective quality metrics which enable better business decision-making. Without an effective CRM data reporting strategy, employees are left to gather information by hand and create reports one at a time—making this necessary component to your business a manual and laborious process.

Many of today’s real estate businesses are turning to real estate CRM & marketing platforms. These software platforms help automate many time consuming data analysis processes. CRM's provide real time reporting, giving agents and brokers more time to focus on solutions and improvements.

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Build Email Templates Now To Save Time in the Future

October 8th, 2018 – in propertybase crm email templates

With an abundance of “noise” in today’s world, effective communication is beyond essential. Clients want to hear from you, they want to hear from you immediately, and you need to be clear. According to a study by MIT, the most effective teams respond to new leads within 5 - 10 minutes. But how can your team meet this nearly instantaneous expectation?

Let's assume an agent receives an email notification from a new lead. The response will need to be custom tailored with information specific to the inquiry (i.e. listing data), yet maintain the voice and integrity of your brand. Not only will they need to compose a response entirely from scratch, but they only have 5 - 10 minutes to complete it.

In today’s real estate industry, your businesses can't afford to lose the time it takes to manually meet these expectations. To avoid this complication, many real estate teams take advantage of email templates within their real estate CRM.

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