5 Signs It’s Time to Bring on a Real Estate CRM Tool

October 13th, 2017 – in propertybase real estate crm

For many real estate professionals, the idea of updating any of their company’s operating procedures breeds fear, panic, insomnia… you name it! It’s tough enough to get a large group of agents or brokers to commit their precious time to learning these systems, much less using them. So, why would you ever put yourself and your company through a system overhaul?

There are a few very important reasons to ditch whatever clunky software CRM or array of spreadsheets you’re currently using and upgrade to a CRM system that will change the way your agents work, and the speed at which your business thrives: a CRM that’s built for the real estate industry.


Propertybase Expands Partnerships - Caller ID and Call Logging Now Available with LiiD

October 13th, 2017 – in propertybase partnership

At Propertybase, we are continuously on the lookout for ways to provide the best CRM software for the Real Estate industry. We are excited to announce LiiD as the newest addition to our ever-growing portfolio of partners. One of the biggest challenges for many Real Estate brokers and/or agents is finding the time to log their client conversations. On average, salespeople log as little as 20% of all their calls into their Real Estate CRM. Across mobile devices this number is even lower! Having a record of client conversation(s) at your fingertips is vital to your brokerage’s or team’s performance; furthermore, showcasing their ability to understand the needs of their clients and maintaining those strong relationships.


How to Convert Web Leads Systematically

October 6th, 2017 – in propertybase real estate leads communication

If you’ve been savvy enough in your real estate marketing strategy that you’re generating significant web traffic and warm leads through your digital efforts, congratulations! Our guess is you are now thinking, “okay, great, but now what?” An influx of leads, while desirable, always brings up the important question of how does one properly respond, manage and disperse those leads to successfully convert them into new business?


10 Reasons Every Broker Should Use a Real Estate CRM Lead System

September 29th, 2017 – in propertybase crm technology lead-to-close

Being a successful real estate broker can sometimes feel like overseeing a dozen completely different businesses all at the same time. Your agents probably manage their own clients. And it’s likely they each have their own unique process and style when it comes to generating and closing business.

But as the broker and business owner, this approach can make your processes, reporting and planning efforts that much more challenging, right?

Would using a real estate CRM system help your brokerage run more smoothly?


Salesforce Marketing Automation Tools Are Trending - Propertybase

September 19th, 2017 – in automation technology crm propertybase front desk

By simple nature of the business, successful Real Estate professionals have that personal touch, organization and the proper follow-up skills required to ensure a lead moves to closing, versus dying out during the engagement process. This “human factor” is what many potential clients look for in an agent, broker or business partner. Yet, in today’s high-speed, competitive, digital world, how do you, the-agent/broker/developer, begin to develop the necessary skills to make relationships “stick” in order to close more deals?