5 Tips For the Perfect Real Estate Website

October 19th, 2018 – in propertybase real estate crm website

Success starts with the first click. For many of today's real estate professionals, that first click is determined by the quality of their website. Building a website might be easy to accomplish today, but building a successful website for the long-term can be a challenge.

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Visualize Success With Real Time Reporting

October 11th, 2018 – in propertybase crm reporting

Where do you see your real estate business in one, two or even five years from now year? A better question might be, how well did your business perform last year?

It's no secret that real estate businesses need to analyze past performance to help plan future decisions. Real estate businesses handle many different kinds of data and information. From client details to transaction archives, having a bird’s eye view of all your business information is necessary to creating effective quality metrics which enable better business decision-making. Without an effective CRM data reporting strategy, employees are left to gather information by hand and create reports one at a time—making this necessary component to your business a manual and laborious process.

Many of today’s real estate businesses are turning to real estate CRM & marketing platforms. These software platforms help automate many time consuming data analysis processes. CRM's provide real time reporting, giving agents and brokers more time to focus on solutions and improvements.

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Build Email Templates Now To Save Time in the Future

October 8th, 2018 – in propertybase crm email templates

With an abundance of “noise” in today’s world, effective communication is beyond essential. Clients want to hear from you, they want to hear from you immediately, and you need to be clear. According to a study by MIT, the most effective teams respond to new leads within 5 - 10 minutes. But how can your team meet this nearly instantaneous expectation?

Let's assume an agent receives an email notification from a new lead. The response will need to be custom tailored with information specific to the inquiry (i.e. listing data), yet maintain the voice and integrity of your brand. Not only will they need to compose a response entirely from scratch, but they only have 5 - 10 minutes to complete it.

In today’s real estate industry, your businesses can't afford to lose the time it takes to manually meet these expectations. To avoid this complication, many real estate teams take advantage of email templates within their real estate CRM.

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Optimize the Client Journey with a Real Estate CRM

September 28th, 2018 – in propertybase crm client journey

There’s no question, today’s real estate clients are looking for a better buying and selling experience that is efficient, effective, and transparent. They want more ways to communicate with their agents and receive instant updates on their buying or selling status. If your real estate team takes too long to respond or fails to meet these new expectations, potential leads could avoid your business.

The good news is, a lead-to-close real estate CRM is a great solution for brokerages to deliver that elevated experience. The most effective CRMs provide a wide range of tools to custom tailor the client experience, and no one does this better than Propertybase.

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Create a Winning First Impression with Propertybase

September 21st, 2018 – in propertybase crm first impression

As a new lead enters your real estate business, first impressions make all the difference. Whether it's a visit to your company website or an exchange of emails, this initial contact will set the tone for your new relationship. Your first impression is one of the best opportunities to convert leads into clients.

Real estate CRM applications offer many tools to help real estate businesses optimize their first impression for every step of the customers journey. From website integrations to email configuration, these features are a time saving necessity for real estate companies looking to get the most from their leads. Propertybase recently partnered with Boston Logic to bring your brand to life online with designer websites, providing a comprehensive set of tools to reach and grow your audience.

Websites are one of the first touchpoints that new leads visit, its really their first “experience” with your real estate business and brand. As such, it should be easy to change the look and layout of many elements; including menus, area profiles, one-click searches, agent rosters, featured properties, market insights, and much more.

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