You can hardly get through a dinner with your friends, family or fellow real estate professionals without someone picking up their mobile phone and scrolling away. As an agent or broker, you probably feel like you’re glued to your mobile device because you’re part of this crazy rat race that is the real estate industry.
Real estate has officially gone mobile. But are you considering your mobile audience when it comes to your business and marketing? Embracing this platform for interacting with your clients and prospects, as well as positioning your real estate business as being “mobile friendly” is going to attract an audience that is already sitting at happy hour scrolling across their smartphones.