The Evolution of Social Media as Real Estate Lead Generation

June 29th, 2018 – in propertybase crm social media lead generation

The worlds of advertising and marketing have evolved. “Well… duh,… you might be thinking.” But, we don’t just mean from inky newspaper ads to cost per clicks, impression standards and online audience targeting. It has become so much more than that.

Where success in marketing and advertising once meant staged photos and happy housewives, it is now deeply ingrained in building relationships and customer experiences, backed up and optimized by measurable data. Consumers have become savvier and more resistant to the noise of advertising that occupies every element of their lives.

So, where can real estate agents or brokers turn to, in order to reach a new target audience, create significant relationships and build up their real estate lead generation and sales pipeline? Social media of course.

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Build Better Real Estate Relationships with BombBomb Video Marketing

April 25th, 2018 – in propertybase crm bombbomb integration media

The Internet of Things (IoT) has done much to create connections that span across devices, individuals and countries. You’re either reading this on your desktop, laptop, tablet or smartphone. You could be doing so from countless locales and (hopefully) you’ll share with others via email, social media feeds like Facebook, LinkedIn, Twitter or send to a colleague on Slack or text message. The IoT has afforded us many things, but it has also given us a lot of “noise” and distractions, causing some to have overloaded on “content shock.”

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