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CRM Requirements: Why Lead Management Isn't Enough

November 2nd, 2017 – in propertybase crm lead management

If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that real estate lead management would be one of the first things to come to mind when measuring the value of your CRM.


3 Focus Tips for Managing a Successful Real Estate Business

May 26th, 2014 – in technology management

You only have to search through the pages of the Field Guide to Opening a Real Estate Brokerage, from the National Association of Realtors, for ideas about how to run a Real Estate firm. NAR's advice is solid, but we’d like to add three tips of our own, which some small business owners might overlook.