Improve Client & Lead Targeting with a Real Estate CRM

August 24th, 2018 – in propertybase crm client lead targeting

Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings and match clients appropriately. In short, actively running audience targeting is both time consuming and extremely critical.

There are, of course, new technologies in the real estate industry that are shaping this struggle into an area of opportunity. Many teams are turning to specialized software specifically catered to the world of real estate. Adopting a Real Estate CRM & Marketing platform can be a total game changer for you and your real estate team.

Read more...

The Evolution of Social Media as Real Estate Lead Generation

June 29th, 2018 – in propertybase crm social media lead generation

The worlds of advertising and marketing have evolved. “Well… duh,… you might be thinking.” But, we don’t just mean from inky newspaper ads to cost per clicks, impression standards and online audience targeting. It has become so much more than that.

Where success in marketing and advertising once meant staged photos and happy housewives, it is now deeply ingrained in building relationships and customer experiences, backed up and optimized by measurable data. Consumers have become savvier and more resistant to the noise of advertising that occupies every element of their lives.

So, where can real estate agents or brokers turn to, in order to reach a new target audience, create significant relationships and build up their real estate lead generation and sales pipeline? Social media of course.

Read more...

Configure & Automate Real Estate Lead Management

June 20th, 2018 – in propertybase crm automation lead routing

Propertybase users - you asked and we have delivered! We’re pleased to announce the launch of our latest product upgrade, Lead Routing. This new feature is designed to eliminate the manual time and costs associated with managing incoming leads by providing an automated and highly configurable solution to current and new clients who utilize the Lightning version of their Propertybase real estate CRM & marketing platform. Third-party application costs and mundane manual tasks devoted to managing those leads are officially a thing of the past.

As the global leaders in real estate CRM technology, we’re committed to delivering a product that connects, manages and integrates our clients’ business from lead to close.

Read more...

CRM Requirements: Why Lead Management Isn't Enough

November 2nd, 2017 – in propertybase crm lead management

If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that real estate lead management would be one of the first things to come to mind when measuring the value of your CRM.

Read more...

Propertybase Expands Partnerships - Integrates Clearview Elite to Increase Development Team Efficiency

Studies have shown that only 25% of all leads generated for a real estate development have an interest to purchase any time soon. The problem is that sales teams don’t know who they are.

Not knowing which Contacts to reach out to or exactly when is expensive. It can extend the sales cycle and result in prolonged sell outs, costing developers hundreds of thousands in unneeded marketing expenses.

Read more...