CRM Requirements: Why Lead Management Isn't Enough

November 2nd, 2017 – in propertybase crm lead management

If someone asked you what the most critical function of your CRM (customer relationship management) tool is, what would you say? First of all, we hope you already understand the importance of a CRM and how it contributes to your overall real estate success. But secondly, it’s likely that lead management would be one of the first things to come to mind when measuring the value of your CRM.

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Propertybase Expands Partnerships - Integrates Clearview Elite to Increase Development Team Efficiency

Studies have shown that only 25% of all leads generated for a real estate development have an interest to purchase any time soon. The problem is that sales teams don’t know who they are.

Not knowing which Contacts to reach out to or exactly when is expensive. It can extend the sales cycle and result in prolonged sell outs, costing developers hundreds of thousands in unneeded marketing expenses.

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Propertybase - Front Desk Lead Capture & Automation Overview

Leads. We all want them. We all need them. Filling the pipeline is crucial to maintaining healthy growth for both residential and commercial brokerages. And if you’re like most brokerages, managing and responding timely to your leads is a challenge all to itself.

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