Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings and match clients appropriately. In short, actively running audience targeting is both time consuming and extremely critical.
There are, of course, new technologies in the real estate industry that are shaping this struggle into an area of opportunity. Many teams are turning to specialized software specifically catered to the world of real estate. Adopting a Real Estate CRM & Marketing platform can be a total game changer for you and your real estate team.