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Home Design and Real Estate Sales: How Homeowners are Making Do With Less

June 24th, 2014 – in home design real estate marketing

Trends overlap and have influence on any number of fields; Real Estate and home design are good examples of how changes in one influence the other. A recent summary from the National Association of Realtors discusses the November decline in existing home sales.


Real Estate Agents: Send Home Buyer Clients to Houzz for Design and Decorating Advice

February 25th, 2014 – in home design technology

The next time a home buyer client asks for ideas in decorating the home, point them in the direction of Houzz, where he or she can find thousands of inspirations and ideas to choose from. Real estate agents can create personal profiles on the site to show current or potential clients listings or an ideabook with some of the best design elements you have seen in the past.


To Stage or Not to Stage? Real Estate Study Split on Effectiveness of Traditional Marketing

February 14th, 2014 – in home design real estate marketing

New research indicates that staging homes might not be as important as experts once thought. However, for many Real Estate professionals, these findings are hard to believe. After watching popular television shows like, “Love it or List it” and “The Stagers” on HGTV, it's obvious for anyone to see how much more pleasant a staged home is to behold.