With an abundance of “noise” in today’s world, effective communication is beyond essential. Clients want to hear from you, they want to hear from you immediately, and you need to be clear. According to a study by MIT, the most effective teams respond to new leads within 5 - 10 minutes. But how can your team meet this nearly instantaneous expectation?
Let's assume an agent receives an email notification from a new lead. The response will need to be custom tailored with information specific to the inquiry (i.e. listing data), yet maintain the voice and integrity of your brand. Not only will they need to compose a response entirely from scratch, but they only have 5 - 10 minutes to complete it.
In today’s real estate industry, your businesses can't afford to lose the time it takes to manually meet these expectations. To avoid this complication, many real estate teams take advantage of email templates within their real estate CRM.