5 Signs It’s Time to Bring on a Real Estate CRM Tool

October 13th, 2017 – in propertybase real estate crm

For many real estate professionals, the idea of updating any of their company’s operating procedures breeds fear, panic, insomnia… you name it! It’s tough enough to get a large group of agents or brokers to commit their precious time to learning these systems, much less using them. So, why would you ever put yourself and your company through a system overhaul?

There are a few very important reasons to ditch whatever clunky software CRM or array of spreadsheets you’re currently using and upgrade to a CRM system that will change the way your agents work, and the speed at which your business thrives: a CRM that’s built for the real estate industry.

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10 Reasons Every Broker Should Use a Real Estate CRM Lead System

September 29th, 2017 – in propertybase crm technology lead-to-close

Being a successful real estate broker can sometimes feel like overseeing a dozen completely different businesses all at the same time. Your agents probably manage their own clients. And it’s likely they each have their own unique process and style when it comes to generating and closing business.

But as the broker and business owner, this approach can make your processes, reporting and planning efforts that much more challenging, right?

Would using a real estate CRM system help your brokerage run more smoothly?

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Salesforce Marketing Automation Tools Are Trending - Propertybase

September 19th, 2017 – in automation technology crm propertybase front desk

By simple nature of the business, successful Real Estate professionals have that personal touch, organization and the proper follow-up skills required to ensure a lead moves to closing, versus dying out during the engagement process. This “human factor” is what many potential clients look for in an agent, broker or business partner. Yet, in today’s high-speed, competitive, digital world, how do you, the-agent/broker/developer, begin to develop the necessary skills to make relationships “stick” in order to close more deals?

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Best Practices for Lead Response Management in Real Estate

August 21st, 2017 – in crm lead generation propertybase real estate

In real estate, a brokerages inability to respond to leads in a timely manner can be a death sentence. And all too frequently, agents lose out on key commissions simply because the brokerage does not manage the lead process correctly, and install immediate response processes and action plans. In fact, when surveyed on the house purchasing / selling experience, the number one complaint from home buyers is “the agent never got back in touch with me.”

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Propertybase Expands Partnerships - Integrates Clearview Elite to Increase Development Team Efficiency

Studies have shown that only 25% of all leads generated for a real estate development have an interest to purchase any time soon. The problem is that sales teams don’t know who they are.

Not knowing which Contacts to reach out to or exactly when is expensive. It can extend the sales cycle and result in prolonged sell outs, costing developers hundreds of thousands in unneeded marketing expenses.

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