When it comes to introducing new real estate CRM software into the ecosystem of your brokerage, you might be thinking all about customization. After all, a customized solution will allow you to tailor it to the needs of your brokerage without much stress – right?
But what about a system being configurable versus customizable? The same thing – right? Not exactly. While these words are often used interchangeably they mean very different things and are an important part of moving forward with the right service provider to set your brokerage ahead of the pack.