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Optimize the Client Journey with a Real Estate CRM

September 28th, 2018 – in propertybase crm client journey

There’s no question, today’s real estate clients are looking for a better buying and selling experience that is efficient, effective, and transparent. They want more ways to communicate with their agents and receive instant updates on their buying or selling status. If your real estate team takes too long to respond or fails to meet these new expectations, potential leads could avoid your business.

The good news is, a lead-to-close real estate CRM is a great solution for brokerages to deliver that elevated experience. The most effective CRMs provide a wide range of tools to custom tailor the client experience, and no one does this better than Propertybase.


Improve Client & Lead Targeting with a Real Estate CRM

August 24th, 2018 – in propertybase crm client lead targeting

Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings and match clients appropriately. In short, actively running audience targeting is both time consuming and extremely critical.

There are, of course, new technologies in the real estate industry that are shaping this struggle into an area of opportunity. Many teams are turning to specialized software specifically catered to the world of real estate. Adopting a Real Estate CRM & Marketing platform can be a total game changer for you and your real estate team.


4 Millennial Tips for Building Client Relationships

February 1st, 2018 – in propertybase crm millennials client relationships

Over the years, millennials have gotten a bit of a reputation for being entitled, whiny and pretentious. But when it comes to building meaningful relationships, they’re often right on the money. Approximately 1/4th of the population is made up of millennials and over time you’ll begin to engage more and more with this audience.

What millennial consumer trends teach us about how we’re building relationships with our audience both online and in person? How can the ways of this millennial generation guide us down the right path in real estate?