Over the course of nearly a decade, the team at Propertybase has had the opportunity to work with thousands of real estate companies of all shapes and sizes from around the world. We’ve learned a lot along the way, which has inevitably gone into developing one of the most efficient and robust real estate crm & marketing platforms on the global market. However, while building a product for client success, we found ourselves looking at the real estate industry and discovering trends, which we relay to prospective and current clients in a consultative approach. It has become clear that a fundamental shift is occurring that will change the role of the real estate brokerage forever.
Traditional brokerages with disconnected agents and processes are scrambling to keep up with tech-focused brands like Compass or Redfin, the latter of which reported 37% growth in Q4 2017 compared to 2016 alone. As Anthony Hitt, CEO of Engel & Völkers Americas, eloquently points out in this Inman opinion piece, the future of real estate harnesses the power of technology. The recent Propertybase White Paper, Navigating the Evolving Real Estate Landscape, illustrates why taking the following steps will prepare companies for these changing tides.