Spark Real Estate Listings With Virtual Tours

May 19th, 2014 – in technology real estate marketing

In today’s Real Estate market, tech is taking the forefront in attracting homebuyers and sellers. Clients who view a virtual tour, a floor plan in 360 degrees, are often amazed how they can easily determine whether the home will fit their lifestyle and family. Last week we wrote about a Canadian company working to make this option accessible to more Real Estate agents. Now we'll explain about how it can help you.

The New Generation

In the past, the Realtors controlled the buying and selling of homes. They, after all, had all the property information from MLS listings. The homebuyer had to call the agent to find out what homes were available to them. If the buyer was interested in the description of the property given by the Realtor, they would tour the home.

This traditional method of viewing homes is out-of-date with a new generation of homebuyers who want information immediately. They ask for access to MLS listings and pour through photos of the home before they go to view it. Virtual tours with 360 degree-floor plans give potential buyers even more access without having to leave home. They can use the tour to filter out the homes that don’t appeal to them. And for agents, virtual tours generate more leads, resulting in increased sales. This saves homebuyers and agents time and effort.

Spark Interest

Using video technology, along with photographs, homebuyers get to leisurely stroll through a home. Numerous professional video companies can create virtual tours, giving you the competitive edge. Sellers love the additional exposure for their property, knowing you’re doing everything you can to find potential homebuyers.

To create a virtual tour, the Real Estate agent draws a floor plan of the property and sends it to the virtual tour provider. The tour developer then takes panoramic photos of the property. The buyer can tell which rooms are next to each other and how the layout fits the house. Advanced virtual tours also have text, specific to each image, which lets the agent highlight the best features of a room, such as granite countertops or hardwood floors.

Author: Michael Moore