During the course of this year’s Inman Connect in Las Vegas it was made abundantly clear that the topic of technology in real estate is here to stay...did you see our image on display during the Top Trends in Real Estate panel?!
Naturally, we are excited about the opportunities to boost the businesses of agents and brokers alike with our integrated and intelligent platform offerings. Yet, as we revealed earlier this year, building a tech stack is no easy task. The key of course is to ensure your software creates an ecosystem of productivity - because the tools should simplify your business, not complicate it.
In June and July, we conducted a survey of over 500 leaders within the global real estate community that asked them a multitude of questions on topics such as digital marketing, technology spend, lead generation, and the impact tech-enabled brokerages (i.e. Compass or Redfin) are having. We compiled the results into our 2019 Real Estate Technology Benchmark Report.
With so much volatility in the industry it’s an amazing collection of insights that your constituents have provided. Here is just a glimpse of what you’ll discover in our free downloadable report:
- 51% of respondents use 3-5 tools within their brokerage, 21% use 6-9 tools!
- Implementing real estate platforms, landing pages, CRM, and predictive analytics are just some of the smartest technology decisions made in the past year
- 31% of real estate businesses still operate on a CRM that does not integrate with their website
- Most use website lead generators include lead forms (24%), saved search (21%) and home valuation (17%)
Download the complete report and strategize if improvements can be made to adopt better tech so you, too, can scale your growth.