Navigating Changes in the Real Estate Industry

July 12th, 2018 – in propertybase crm navigation adaptation change

Over the course of nearly a decade, the team at Propertybase has had the opportunity to work with thousands of real estate companies of all shapes and sizes from around the world. We’ve learned a lot along the way, which has inevitably gone into developing one of the most efficient and robust real estate crm & marketing platforms on the global market. However, while building a product for client success, we found ourselves looking at the real estate industry and discovering trends, which we relay to prospective and current clients in a consultative approach. It has become clear that a fundamental shift is occurring that will change the role of the real estate brokerage forever.

Traditional brokerages with disconnected agents and processes are scrambling to keep up with tech-focused brands like Compass or Redfin, the latter of which reported 37% growth in Q4 2017 compared to 2016 alone. As Anthony Hitt, CEO of Engel & Völkers Americas, eloquently points out in this Inman opinion piece, the future of real estate harnesses the power of technology. The recent Propertybase White Paper, Navigating the Evolving Real Estate Landscape, illustrates why taking the following steps will prepare companies for these changing tides.

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The Evolution of Social Media as Real Estate Lead Generation

June 29th, 2018 – in propertybase crm social media lead generation

The worlds of advertising and marketing have evolved. “Well… duh,… you might be thinking.” But, we don’t just mean from inky newspaper ads to cost per clicks, impression standards and online audience targeting. It has become so much more than that.

Where success in marketing and advertising once meant staged photos and happy housewives, it is now deeply ingrained in building relationships and customer experiences, backed up and optimized by measurable data. Consumers have become savvier and more resistant to the noise of advertising that occupies every element of their lives.

So, where can real estate agents or brokers turn to, in order to reach a new target audience, create significant relationships and build up their real estate lead generation and sales pipeline? Social media of course.

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Configure & Automate Real Estate Lead Management

June 20th, 2018 – in propertybase crm automation lead routing

Propertybase users - you asked and we have delivered! We’re pleased to announce the launch of our latest product upgrade, Lead Routing. This new feature is designed to eliminate the manual time and costs associated with managing incoming leads by providing an automated and highly configurable solution to current and new clients who utilize the Lightning version of their Propertybase real estate CRM & marketing platform. Third-party application costs and mundane manual tasks devoted to managing those leads are officially a thing of the past.

As the global leaders in real estate CRM technology, we’re committed to delivering a product that connects, manages and integrates our clients’ business from lead to close.

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5 Favorite App Integrations For Real Estate

June 14th, 2018 – in propertybase crm technology integration

In a recent post, we touched on how traditional real estate brokerages can reap the benefits of bringing on the right technology. As an industry built on and powered by relationships, it’s imperative that these tools connect brokerages, agents and customers to ensure a solid relationship is formed. At Propertybase, connecting your business with scalable technology via our real estate crm & marketing platform, is what we’re all about. We’re constantly looking to build a product that either has the necessary features or integrations to get the job done and grow your business. Here are five of our favorite tools and applications, ideal for any real estate professional.

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Technology for Real Estate: CRM Automation & More

May 31st, 2018 – in propertybase crm technology real estate

It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future.

Some companies even believe they can make the agent or broker obsolete. So, is it time for real estate agents to innovate or hunker down and do what they do best?

There are a handful of reasons why the real estate industry has to carefully innovate without losing its human touch, after all this industry is founded on relationships. However, allow us to urge you to rethink the way you work with your clients and how you can take control of your business growth.

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