Build Email Templates Now To Save Time in the Future

October 8th, 2018 – in propertybase crm email templates

With an abundance of “noise” in today’s world, effective communication is beyond essential. Clients want to hear from you, they want to hear from you immediately, and you need to be clear. According to a study by MIT, the most effective teams respond to new leads within 5 - 10 minutes. But how can your team meet this nearly instantaneous expectation?

Let's assume an agent receives an email notification from a new lead. The response will need to be custom tailored with information specific to the inquiry (i.e. listing data), yet maintain the voice and integrity of your brand. Not only will they need to compose a response entirely from scratch, but they only have 5 - 10 minutes to complete it.

In today’s real estate industry, your businesses can't afford to lose the time it takes to manually meet these expectations. To avoid this complication, many real estate teams take advantage of email templates within their real estate CRM.

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Optimize the Client Journey with a Real Estate CRM

September 28th, 2018 – in propertybase crm client journey

There’s no question, today’s real estate clients are looking for a better buying and selling experience that is efficient, effective, and transparent. They want more ways to communicate with their agents and receive instant updates on their buying or selling status. If your real estate team takes too long to respond or fails to meet these new expectations, potential leads could avoid your business.

The good news is, a lead-to-close real estate CRM is a great solution for brokerages to deliver that elevated experience. The most effective CRMs provide a wide range of tools to custom tailor the client experience, and no one does this better than Propertybase.

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Create a Winning First Impression with Propertybase

September 21st, 2018 – in propertybase crm first impression

As a new lead enters your real estate business, first impressions make all the difference. Whether it's a visit to your company website or an exchange of emails, this initial contact will set the tone for your new relationship. Your first impression is one of the best opportunities to convert leads into clients.

Real estate CRM applications offer many tools to help real estate businesses optimize their first impression for every step of the customers journey. From website integrations to email configuration, these features are a time saving necessity for real estate companies looking to get the most from their leads. Propertybase recently partnered with Boston Logic to bring your brand to life online with designer websites, providing a comprehensive set of tools to reach and grow your audience.

Websites are one of the first touchpoints that new leads visit, its really their first “experience” with your real estate business and brand. As such, it should be easy to change the look and layout of many elements; including menus, area profiles, one-click searches, agent rosters, featured properties, market insights, and much more.

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In Today’s Real Estate: Secure Your Data

September 14th, 2018 – in propertybase crm data security

One of the fastest growing areas of concern in real estate is data and information security. Brokerages and clients alike need to know their information is safe and protected - we touched on the topic of data in real estate earlier this year. For many real estate businesses, the liability is on them. They have to ensure their team and customers are met with industry standard data protection. Those who don’t can face serious consequences.

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Amplify Your Reach with Real Estate CRM Marketing Center & Mass Emailing!

September 4th, 2018 – in propertybase crm email marketing reach real estate

Are you tired of spending extra money on third party email marketing applications? Looking for a mass emailing tool that will enable you to communicate to your entire audience and amplify your reach? If the answer is YES - you’re in luck! We are pleased to announce the latest feature in the Propertybase Real Estate CRM & Marketing Platform - an entirely revamped “Marketing Center,” which includes the brand new Mass Email Campaigns feature!

The Propertybase Marketing Center is designed as a central place to engage real estate clients/leads easily and effectively, and is available to all Propertybase customers. Ideal for real estate brokers/owners, agents, admins and marketing teams, the Marketing Center comes packed with tools, including drag-and-drop templates, Email Drip Campaigns, Quicksend and now: Mass Email Campaigns.

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