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Create a Winning First Impression with Propertybase

September 21st, 2018 – in propertybase crm first impression

As a new lead enters your real estate business, first impressions make all the difference. Whether it's a visit to your company website or an exchange of emails, this initial contact will set the tone for your new relationship. Your first impression is one of the best opportunities to convert leads into clients.

Real estate CRM applications offer many tools to help real estate businesses optimize their first impression for every step of the customers journey. From website integrations to email configuration, these features are a time saving necessity for real estate companies looking to get the most from their leads. Propertybase recently partnered with Boston Logic to bring your brand to life online with designer websites, providing a comprehensive set of tools to reach and grow your audience.

Websites are one of the first touchpoints that new leads visit, its really their first “experience” with your real estate business and brand. As such, it should be easy to change the look and layout of many elements; including menus, area profiles, one-click searches, agent rosters, featured properties, market insights, and much more.

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In Today’s Real Estate: Secure Your Data

September 14th, 2018 – in propertybase crm data security

One of the fastest growing areas of concern in real estate is data and information security. Brokerages and clients alike need to know their information is safe and protected - we touched on the topic of data in real estate earlier this year. For many real estate businesses, the liability is on them. They have to ensure their team and customers are met with industry standard data protection. Those who don’t can face serious consequences.

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Amplify Your Reach with Real Estate CRM Marketing Center & Mass Emailing!

September 4th, 2018 – in propertybase crm email marketing reach real estate

Are you tired of spending extra money on third party email marketing applications? Looking for a mass emailing tool that will enable you to communicate to your entire audience and amplify your reach? If the answer is YES - you’re in luck! We are pleased to announce the latest feature in the Propertybase Real Estate CRM & Marketing Platform - an entirely revamped “Marketing Center,” which includes the brand new Mass Email Campaigns feature!

The Propertybase Marketing Center is designed as a central place to engage real estate clients/leads easily and effectively, and is available to all Propertybase customers. Ideal for real estate brokers/owners, agents, admins and marketing teams, the Marketing Center comes packed with tools, including drag-and-drop templates, Email Drip Campaigns, Quicksend and now: Mass Email Campaigns.

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Strengthen Your Real Estate Team Productivity with a CRM

August 31st, 2018 – in propertybase crm productivity team

We’ve estimated that only 50% (!) of a real estate agent's time is used to generate sales and new business. For many brokerages and teams, this valuable time is lost to preventable oversights—causing many to turn to technologies to better their processes. A CRM for real estate is the perfect solution to help you and your team focus more on dollar-productive activities. When properly implemented, platforms like Propertybase bring real estate brokerages, teams, and agents to their fullest potential.

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Improve Client & Lead Targeting with a Real Estate CRM

August 24th, 2018 – in propertybase crm client lead targeting

Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings and match clients appropriately. In short, actively running audience targeting is both time consuming and extremely critical.

There are, of course, new technologies in the real estate industry that are shaping this struggle into an area of opportunity. Many teams are turning to specialized software specifically catered to the world of real estate. Adopting a Real Estate CRM & Marketing platform can be a total game changer for you and your real estate team.

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