Online Study to Examine Real Estate Technology Trends

Real Estate consulting firm WAV Group wants to know what tools you have in your technology arsenal, and what you’ll be doing with them in 2014 to enhance your business.


In a new online study formally titled the “Broker Technology Adoption Survey,” WAV Group is asking Real Estate professionals what technologies they love, how they hear about them, and how each service is specifically being used. For example, in a category like document management, solutions are available from numerous providers, with many overlapping services to choose from. Now you can sift through this sea of technology by checking out what works and what doesn’t based on the candid feedback of other industry professionals.

“Understanding these tendencies will provide the industry with a better grasp of the role that technology plays in Real Estate,” WAV Group said in a statement about the research. “These reports have proven to be helpful at supporting professionals by providing them an industry benchmark for business planning and self-assessment.”

If you don’t think you’re all that tech-minded, think again. WAV Group wants feedback on websites, lead management, CRM, e-mail marketing, CMA, transaction management, online advertising, SEO, tax systems, mobile solutions, scheduling software, recruiting tools and more. It all adds up to a $6 billion industry in the U.S., according to research by the National Association of Realtors.

All Real Estate professionals are invited to participate in the brief online survey, which will run for the next several weeks. Responses are confidential, and participants will receive a free e-mail copy of the results.