Lead generation with Facebook Lead Ads in Propertybase

February 14th, 2016 – in real estate marketing social media mobile

Recently Facebook acknowledged that 90% of its daily users were accessing the site on mobile devices. Therefore the social network has come up with an awesome new service that makes it easy and fun for leads to provide their information to Facebook Marketers. Read on to learn how to harness the power of Facebook Lead Ads, and how to get these leads sent directly into your Propertybase CRM.

Advertising on Facebook for real estate leads is effective. Nearly 20% of all time spent online is spent scrolling through Facebook. The social giant offers one of the most effective options to get your brand in front of a highly targeted audience. Up until now the problem with advertising on Facebook is that the user experience was sub par at best.

Have you ever tapped on a Facebook Ad on your mobile device? If so, then you most likely found yourself on a crude landing page far away from Facebook where you were confronted with a long sign up form. Not a very nice experience! Fortunately Facebook has finally taken notice of the problem and has decided to do something about it.

Wait, what exactly are Facebook Lead Ads?

Facebook Lead Ads are a streamlined way to generate leads inside the prevalent social network. The sign-up process is straightforward and offers a fluid User Experience with minimal interruption.

When people see a Lead Ad in their timeline and click on it, they are taken to an on-Facebook form that is pre-populated with information like email address, name or country. People can still edit and confirm the pre-filled information. Once they click the submit button a lead is generated.

In a nutshell: Lead Ads reduce the sign-up process to just two clicks without ever leaving Facebook!

Facebook Lead Ads are both available for mobile and desktop. You can fully customize your ads and forms to collect the information that matters most to you and your business.

Facebook Lead Ads overcome many pitfalls and flaws of the old ad system. It’s a win-win situation. Real Estate companies can boost conversion rates and capture leads from a targeted demographic without creating external landing-pages, mass emailing lists, or creating endless content and optimizing sign-up forms.

Facebook users no longer have to wait for the new page to load and trudge through external websites or apps anymore. With pre-populated information there is no more pain filling out form fields from scratch. This is a huge deal especially for mobile users!

What’s in for your real estate business?

First off, this feature is going to save you time, money and frustration! As mentioned earlier Facebook Lead Ads spare you from building landing pages and forms.

As your audience does not have to leave Facebook, Lead Ads take about 25% of the complexity of the sign-up process. This being the case it is not surprising that conversion rates can be huge and can come at low cost.

You and your business can make use Lead Ads in many different ways. Market your listings to a potential target audience, promote a newsletter, a how-to guide or an event - or simply provide further information about your business. Here is a complete list of use cases that can give you an idea.

Collecting all the leads in Facebook and manually entering them into your CRM system would be a huge hassle. Fortunately Propertybase provides a seamless integration. Each time a new lead is generated in Facebook it is automatically forwarded to Propertybase.

Once the leads are in Propertybase you can enjoy automated workflows that will follow up on your behalf. When you reach out to your new leads you will have the information at your fingertips from Facebook to effectively break the ice and establish common ground.

Get your Facebook leads into Propertybase

Already a Propertybase subscriber and want to set up your Facebook ads?

Please visit our Propertybase Help Center for more information and a couple of links on how-to create your first Lead Ad! If you have any further questions feel free to contact us!

Connect Facebook to Propertybase CRM

Author: Peter Siegl