Remember the days when a pager was the “must-have” technology for real estate agents? Clients could reach you at the drop of a hat with a simple buzz. That is, after you tracked down the nearest phone, checked the number and called your client back. A decade ago, when the National Association of Realtors surveyed members about their use of technology, smartphones weren't even listed as a choice. Now, smartphones, GPS and other technology are standard in the industry.
It is even more beneficial to leverage tech beyond your phone and GPS system. In fact, an investment in technology creates opportunity to invest in relationships that help your business succeed; creating both new relationships through social media and other marketing, and maintaining relationships by providing stellar service to clients.
So what top real estate tech trends are the cornerstone for success? There are two key areas to focus your time and effort.
- How you market on the Internet and social media.
- How you use technology to manage information.
Social media provides an incredible opportunity to build trust with clients as you develop broad-base connections and positive reviews. Meanwhile, the industry requires a mountain of paperwork and files to effectively get business done, and your ability to access information and provide that information to clients easily showcases your work as professional and efficient.
How do you keep track of your client interactions and use social media? Please leave a comment and tell us about it.