Case Study: Smith & Ken Real Estate Dubai


Smith & Ken chose Propertybase because they needed a reliable, flexible and RE specific solution that could be easily adopted to streamline their sales process.

Propertybase helped turn our biggest challenge into our biggest revenue generator by automating the routing of our leads. - Ben Smith, CEO and Co-Founder, Smith & Ken

At a glance

  • Company: Smith & Ken
  • Business: Brokerage
  • Location: Dubai
  • Website:
  • Use Case: Young, growing company with over 80 agents without a CRM solution in place was facing growing pains. Manual lead routing and no central repository for information exasperated the challenges.


Smith & Ken Real Estate, voted Best Lettings Agency in the World 2011 and winners of numerous Regional Property Awards is Dubai's leading Real Estate company offering professional services in all sectors of the Real Estate industry.


Smith & Ken was a young company dealing with the great problem of explosive growth. 80 agents strong and generating massive amounts of online leads, they were facing an ever growing challenge of manually routing leads as well disseminating and storing business information, both internal and external. They needed a reliable, flexible and Real Estate specific solution that could be easily adopted by their users to streamline their sales process and provide the organization with a foundation to grow.


After performing countless hours of due diligence, Smith & Ken selected Propertybase and haven’t looked back since. Utilizing the full power of Propertybase they were able to quickly set up automated lead routing and offer tracking. “Over 80% of property searches begin online these days and we’re generating a great deal of demand online,” said Ben Smith, CEO, “Propertybase helped turn our biggest challenge into our biggest revenue generator by automating the routing of our leads.” He further added “The properties listed on our website go through a multi-step approval process before they’re published on our website and the various property portals. Having all of the listings including the images and associated documents in one place means we make changes once and they’re updated everywhere.” Business documents are also stored exactly where they need them - in one centralized repository. As their business continued to grow, Smith & Ken were able to take advantage of the many benefits of the platform that Propertybase is built upon by implementing FinancialForce for their accounting needs. HR related issues were also resolved as Propertybase allowed Smith & Ken to effortlessly manage employee files and vacation requests while also creating a platform to measure the effectiveness of their agents, which is an essential part of managing their business.

Author: Peter Siegl