Busy Season Is Proving You Need a Real Estate CRM

Nothing wakes up the office quite like the busy season in real estate. When business picks up, it’s easy to get overwhelmed by the whirlwind of information coming in from every direction. New clients need help listing their properties or finding new ones, transactions need to be closed, you’ve still got a team to manage and you need to keep everyone on the same page.

One of the easiest ways to help increase team productivity is with the integration of a configurable real estate CRM platform. Connecting your team improves workflow, and the right CRM can take your business to a new level of engagement with easy-to-use database solutions, real-time reporting, and more tools tailored for brokerages or teams.

Bigger Challenges Require Bigger Solutions

The biggest challenges real estate brokers and agents face during the busiest time of year can be defined within three categories. These areas are some of the most important factors when developing a plan to ensure your team is on track and making every lead count!

Reporting - In our experience, reporting is a constant pain point, with brokers, teams and agents struggling to stay on the same page. The right reports and dashboards include data acquisition, analysis, and relevant metrics. The ability to not only measure, but make informed decisions at every level during an influx of business, is crucial for your long term success.

Communication - Healthy communication allows every part of your team to operate at full potential. Strong teams rely on effective communication. Whether it's relaying important contract information or opening the floor to a new discussion—mastering effective communication (and teamwork) is one of the best goals to help your team during busy season. With everyone connected and working off of the same single platform, the line of communication becomes clearer and more productive.

Lead Management - Face it, everyone wants more real estate leads. Leads are the lifeblood of your business. In today’s real estate landscape, it is key to utilize that all-in-one real estate crm with the features to help you compete: websites, IDX, MLS, marketing center, lead management, etc. Why continue with that outdated landing page or managing leads in a spreadsheet?

Help Everyone Flourish Through The Storm

If you're dedicated to providing the best opportunity to your business, you need to invest in the proper tools. The ideal real estate CRM software provides marketing tools, help admins and users manage day-to-day tasks, and offer automated tools to amplify the reach of your brand. We've worked with hundreds of real estate companies, brokers, and teams alike. When it comes to finding the best solution, it's important to remember that the features will not only benefit your business, but also your customers - providing everyone a better experience during the height of the real estate season.

Connecting Your Business With Scalable Technology

If you’re interested in learning more about the Propertybase Real Estate CRM & Marketing Platform for your brokerage or team, please contact us! Click on Request Demo at the top of the page or contact us via email at marketing@propertybase.com.

Author: Nate Aswege