Real estate news and best practices you want to read.
Join our subscriber list
With an abundance of “noise” in today’s world, effective communication is beyond essential. Clients want to hear from you, they want to hear from you immediately, and you need to be clear. According to a study by MIT, the most effective teams respond to new leads within 5 – 10 minutes. But how can your team meet this nearly instantaneous expectation?
There’s no question, today’s real estate clients are looking for a better buying and selling experience that is efficient, effective, and transparent. They want more ways to communicate with their agents and receive instant updates on their buying or selling status. If your real estate team takes too long to respond or fails to meet these new expectations, potential leads could avoid your business.
As a new lead enters your real estate business, first impressions make all the difference. Whether it's a visit to your company website or an exchange of emails, this initial contact will set the tone for your new relationship. Your first impression is one of the best opportunities to convert leads into clients.
One of the fastest growing areas of concern in real estate is data and information security. Brokerages and clients alike need to know their information is safe and protected – we touched on the topic of data in real estate earlier this year. For many real estate businesses, the liability is on them. They have to ensure their team and customers are met with industry standard data protection. Those who don’t can face serious consequences.
Are you tired of spending extra money on third party email marketing applications? Looking for a mass emailing tool that will enable you to communicate to your entire audience and amplify your reach? If the answer is YES – you’re in luck! We are pleased to announce the latest feature in the Propertybase Real Estate CRM & Marketing Platform – an entirely revamped “Marketing Center,” which includes the brand new Mass Email Campaigns feature!
We’ve estimated that only 50% (!) of a real estate agent's time is used to generate sales and new business. For many brokerages and teams, this valuable time is lost to preventable oversights—causing many to turn to technologies to better their processes. A CRM for real estate is the perfect solution to help you and your team focus more on dollar-productive activities. When properly implemented, platforms like Propertybase bring real estate brokerages, teams, and agents to their fullest potential.
If you are in the real estate space, you’ve probably heard about Google’s decision to change Google Maps pricing structure. Last month, we gave a run down of the new pay-as-you-go model and what it means for your real estate website.
Many brokerages and agencies try to be diligent when it comes to tracking new leads and potential clients. It's no wonder—finding and retaining clients is necessary for business! Real estate agents will spend hours searching for leads, planning new strategies, and implementing marketing campaigns. They also need to manage listings and match clients appropriately. In short, actively running audience targeting is both time consuming and extremely critical.
Propertybase is excited to announce the acquisition of Cross Media, LLC, producer of Unify, a full suite mortgage-specific Business Growth Platform. Serving more than 80 mortgage companies across North America, Unify offers a turnkey platform with the richest set of
The secret to becoming your brokerage’s powerhouse team? Social media. Today’s top-performing real estate teams have honed in on their social media efforts to really reach their market, and it should come as no surprise that it works. With 72%
Looking to get more leads for your real estate business from social media? You’re in the right place. We’re about to teach you five practical strategies to get new followers and leads today. Your real estate business needs a constant
Propertybase Strengthens Foothold in Dubai with Recent Allsopp & Allsopp, Betterhomes and houza Partnerships
Global leader in real estate tech enjoys an impressive long-standing presence in the region as independent software vendor to leading agencies and portals Boulder, CO (October 26, 2020) – Propertybase, the global leader in real estate software, has strengthened its
During the entirety of every October, LGBT History Month celebrates the many achievements of the LGBTQ+ community and their allies. Including National Coming Out Day (October 11), Solidarity Week and Spirit Day (October 15), LGBT History Month sheds light on
Sifting through a literal sea of real estate technology vendors can be exhausting. Yet, most modern real estate teams and brokerages know that having the right technology is the key to agent productivity and success. So how can you cut
“Those who cannot learn from history are doomed to repeat it.” – George Santayana As we struggle to understand how unabating injustices plague this nation Propertybase stands by its commitment to the Black Community and those striving to demolish systematic